Iranian pencil market

Iranian pencil market

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Undoubtedly, most of us, especially the 50s, who were born in the 1950s, had a painting experience with their mosquitoes or other famous brands in their education or childhood, and a group inside their memories box sometimes occasionally reviewed this nostalgic experience by taking these pencils over and over again.

They do. However, the use of a soft and good color pencil may have a significant impact on depicting the mentality of children and teens, or even in the professional world of drawing.
But this is not just the effect of the pencil, especially the color, because among these colorful wooden strings there are hundreds, but thousands of manufacturing and occupational opportunities, and Iran has had acceptable experiences in this field for nearly four decades, but due to the lack of attention Since the early 1990s, it has been importing this type of appliance since the early 1990s and has lost billions of riyals of investment and thousands of job opportunities.
According to the statistics of the Islamic Republic of Iran, from September to October 2009 alone, almost 1,700,000 pounds (each weighing 144 pounds) came from different countries of the world, which according to the packaging dimensions and space required the volume of imports is actually 130 containers, pencils.
Business executives and even economists believe that if the officials are concerned about the production of such products, not only Iran can export colored pencils in the region, but also somehow become a base for meeting the requirements of credible international brands, which are the result of the process of revaluation and job creation Gets
We have only 3 active producers
Seyyed Ziauddin Jalalian, CEO of Pars-Madad Company on the number of colorful pencil factories in Iran says currently, three wooden handicraft companies are active in our country: Parsmadad, Zagal North and Pars Tahrir. But the important point in this regard is the current activity of these factories.

Jalalian continues to emphasize the unfavorable conditions of these factories: Maybe in the early days of each of these factories, which was the source of widespread employment, significant economic mobility was observed in these centers, but today, given the vast import of various types of consumer goods, Most color ink manufacturers may work with less than one-third of their production capacity and the rest of their production capacity is tilled.
He states about the production potential of these industrial complexes: in the early 1970's, as the number of our students in our country was much higher than today, and the amount of production increased, these products provided all the needs of the domestic market, and no imports were made that could be there.
So that we have not only the ability to supply the market, but also if we create the right conditions for export, but today all the issues are against production, and the number of producers who are operating, according to the history and brand that they created for themselves.
Wood is importing to Iran
Jalalian said that Iran's colorful pencil production dependence on foreign borders was the same as that of other prominent producers of the world. As the world's leading brands, such as Faber best Steel, Stalder and other brands, need importing wood from South East Asia to produce, Iran is the only importer of wood, that, it is from these areas and there is no longer any need for foreign raw materials.
Referring to the materials needed to produce a pencil, he added: In general, the need for pencil, wood, glue, pencil, and pencil is needed, and then we need some other materials for packaging and, as before, we also need It was pointed out that all these materials, except for one pen that is the same wood, are at the highest level of standard and quality inside our country and are used today.
The director believes that the lack of dependency on crayon production in Iran is a significant advantage in market competition with foreign brands, which produces this kind of equipment if the conditions are favorable and economic prosperity with 35% added value.
Only 25% of the capacity of the factories is producing
Jahanbakhsh Behzadi, secretary of the Writers' Association of Producers in this field, said: "Today, we have seventy paints producing color pencils in the country, whose annual production is one million and 200 thousand.
While the installed capacity of Iran's equipment is close to 5 million acre, so we see that only about 25 percent of our country's production capacity is now operating. Behzadi further added: "If the conditions are met and the necessary support is provided from the producer, investment in the craft industry will bring 25 percent of the value added to the owners of the capital, and it will be possible to predict a return period of less than two years for this investment.
He adds that the decline in the production of crayons in Iran has taken place, with almost 4,000 direct jobs and some 12,000 indirect opportunities in the industry, and should be supported by some kind of government officials and policymakers, but imports The waist has broken the craftwork of our country.
We have no experience of foreign markets
The merchant said that while Iran's market share from the Great Merchandise Market is zero, it is the largest annual specialized exhibitions in various sectors of the industry, and since Iran There is no precedent in international markets, we have no experience in this regard.
According to him, when we look at the export volumes of our products to our international markets, we find that precisely where the export of goods is provided, the rules are set up to make imports easier and easier to get the figures provided on the market share of the software Chinese, Turkish, and Indonesian in Iran testify to this issue.
The secretary of the stockpile of manufacturers said that the important thing about the foreign market share of the products is the fact that most of the authorities have confirmed that a significant amount of these products are illegally imported into our country without any health surveillance. Their quality is not, and this can be a factor in health problems for users who are usually children, young and adolescents. While all of Iran's products are standardized and comply with the highest health standards, even in packaging, without any pollution to heavy metals, they are manufactured and marketed.