The relationship between consumer and brand involves cognitive beliefs and affective affiliation with the brand, which ultimately affects consumer behavior toward the brand, is the most important part of marketing especially when we are talking about marketing in Iran.
In other words, brand equity generally refers to the different effects that brand knowledge has on Iranian customers and Iran’s market which responses to brand marketing; for example, when it's said that a brand with a special value has a positive customer loyalty client that reacts more favorably to that brand’s name, not only it adds the number of customers but also guard Iranian customers in a safe zone which helps the presage of marketing in Iran.
Many researchers and executives have come to the conclusion that brand is the most valuable asset of a company to improve the marketing process. Therefore, in order to succeed, marketers must be aware of the various factors that affect brand preferences by Iranian buyers, also this is how do consumers decide for their purchase according to a particular brand name; isn’t it? Iran localizes team during collecting data, survey-descriptive research, creating road map, researching Iran’s market and collecting data will come to a great design aiming your business model and wills for branding in Iran. All the consumers in Iran selectively follow the better brand which is well known. Consequently, the advertisement of your brand is just our other option. Consumers risk aversion is the most important factor in brand preferences that is achieved through products and brand credibility. By having Iran localize team by your side you will have the best brand which is culturally, economically and eye-catching suitable one for Iran’s market. In this case not only you can observe some of our service models below, but also you can follow our work in order to see your goods going up.