Development of the glass industry of Iranian market

Category: Blog Published: Saturday, 10 March 2018 Print Email
Development of the glass industry of Iranian market

Currently, various projects in the field of glass industry among marketing in Iran are in progress. In fact, these expansion projects will shape the structure and infrastructure of the Iranian glass industry in the future. What we are taking in the future is, in fact, what we are doing today, and for this reason we have to see if all ongoing development projects are communicating with the needs of the community which are Iranian costumers and global costumers too.

In recent days, a crisis has begun on the sale of flat glass in the global market. The production of this product in Europe has declined sharply, and in China most of the float glassware has inevitably reduced its production or completely stopped production. Signs of the record in the major centers of production of crystals and its markets are also seen.
In Iranian market, several major designs for the development of the glass industry are being implemented. If all the designs are successfully implemented, the production of flat glass for marketing in Iran will be up to 300,000 tons and the production of crystals 170,000 tons will increase. Although the fate of many of the above projects is ambiguous and uncertain, and the favorable effects on the economic situation and advertising in Iran by the companies concerned will sooner or later come to fruition.
The implementation of the above projects can significantly improve the technology of the glass industry in Iranian market, and in fact this will modernize the technological structure of flat glass and glass containers and will greatly help the country to export glass products.
One of the most important aspects of updating the glass industry for marketing in Iran, which has not been given enough attention to is to modernize the existing production lines and equip them with modern technologies.
At present, Iranian glass furnaces other than Azad glass have less melting power than other furnaces in other parts of the world, and the total output of the product lines does not conform to the existing standards. Better isolation of furnaces, use of burners and new melting systems, redesigning cooling units, and increasing production, which is at least 60% to 80% with the same production lines without the construction of new furnaces for marketing in Iran. Therefore, insistence on increasing the number of furnaces, especially in factories that have several production lines, is not an economic and significant task.
A look at the European flat glass industry strategy
 At the end of October 1997, the PillCing PC1 launched its 6,000 employees as part of an effort to regain profitability. This was the headline of emotions Became a spur of the economic press, and yet it should not be seen as an unexpected decision. In the past years, the company had given financially disappointing financial results to its shareholders, due to the decline in profits resulting from fierce competition and low prices, especially in Europe. Though the attention of experts has recently been focused on the company and its financial issues, the same business conditions for other European glass industry have existed, and the past years have been tough for all of them. The flute glass is in the hands of less than 10 European companies. Adding capacity and low prices have forced all major production groups, especially in Western Europe, to develop strategies to sustain their lives.
These strategies are vary from company to company, but there are two main options that are shared among the stakeholders: the development of products that are of higher quality and the acquisition of markets in central and eastern Europe are two activities that enhance the weak performance of this industry in evolutionary markets such as Iranian market. The findings are Western, plus every company has its own capabilities. Pilkington is entertaining the strategy of returning to mass production. The company has focused on reducing the supply of its flute products, regaining its competitive edge in the market and selling a large part of its falling stock. This policy is close to the American Guardian 2 policy, which has resisted the temptation to enter the market and distribute and he has struggled to increase the level of glass production.
The company is dedicated to restructuring its organizational structure and turning it into separate parts, it can better respond to various demands of the building, automotive and industrial sectors and become the main axis of the glass market. In contrast of the GS-2, Gorwell SA has responded to the growing competition by focusing on specific geographic locations, pulling out of North American markets, and investing in growing markets. The company, like PG-3, has shown interest in developing high-quality products. Many Central and Western European countries will play an important role in the future of the flat glass industry, and there is a rising demand for flat glass in the former Eastern bloc countries. However, unfortunately, this growth is less than the growth of new capacity in the region.
The glass industry in Iranian market though has a very long history, dating back to 2000 BC. The discovery of a glass-shaped yellow glass with an ornament similar to the corrugated broken lines found in one of the Lorestan cemeteries is a glass necklace containing blueberries dating back to 2250 BC in the northwestern part of Iran and greenish glass pieces In the archaeological excavations of Lorestan, Shoosh and Hasanlouh, it represents the historical history of the glass industry in Iran and its significant for marketing in Iran nowadays.

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