Social media marketing in Iran (Part 1)

Category: Blog Published: Monday, 22 May 2017 Print Email

One of the main roads in business is using social media nowadays. Power of content in social media marketing will help elevate audience and customer based in a modern way. Not only starting with no previous neither experience nor insight would be challenging but also, avoiding tip lines those are specialized for Iran’s market could result in complete harm too.

That’s why first we have to know Iran’s market and Iranian marketing first, then find the common social media in Iran such as Instagram, Telegram and so on; In order to start and pursue a business which my result in benefit. We will talk about Iran marketing and social media in two papers.
     Vitally for marketing we must understand social media marketing fundamentals. Such as maximizing quality to increasing online entry points, considering fundamentally needs will help build a foundation that serves your customers, brand and most importantly bottom line.
      First one is listening. In order to succeed by using social media and content marketing we should have more listening and less talking. Read your Persian audience’s online content and also join discussions to learn what’s important for Iranian. Then can create content and spark conversations which adds value rather than clutter to them. This step requires Farsi domination.
      Second is focus. It’s better to specialize than to be a jack of all trades. A highly focused social media such as Instagram, Telegram and content marketing strategy intended to build strong brands have a better chance for success than a broad strategy that attempts to be all things to all Persians.
     Third is quality. Quality verses quantity. It’s better to have one thousand online connections that read, talk and share about the content with other Iranian audiences than the thousand connections who move on a little bit after connecting the first time. This issue usually contains backslider social media such as Facebook which used to be the best social media in usage as market in Iran marketing.
      Fourth is patience. Social media and content marketing success won’t become well beneficial overnight. It is far more likely that we need to commit to the longer haul to achieve results.
     Fifth is compounding.  If you publish amazing, quality content and work to build an online audience contains quality followers, they would share it with other audiences on Twitter, Facebook, Instagram, Telegram, their own blogs and more. This sharing and discussing of content creates new entry points for search engines such as Bing, Webmaster and Google in order to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find our Brand online.

Continue to Part 2

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