"In the 60s, drinking the beverages known as the famous names" Canada "and" Pepsi "was considered as" entertainment, "and sometimes" luxurious partying, "and, with margins like shortages," no beverages without a sandwich ", trouble Glass of drinking and keeping things, the adventures of foreign bodies into glasses of soda ...! " Iranian market profited a lot.
In an article titled "The Market for Iranian Drinks at the Exiles and Foreign Holdings we are to have an overview about it.
On the 70s that Zamzam and Iranian brands slowly entered the field; for a while, Mashhad's drink, which was the same as Coca-Cola It was among the most popular beverages for marketing in Iran, until the time passed and the work reached the family's beverages, it was a turning point in the consumption of soda in Iranian market.
Until that time, the drinks were "Canada" and "Pepsi", and finally "Sony-up", which, of course, did not represent the brand of soft drinks, but the taste of the beverages out of Iranian market. Canadian orange drinks are called Canadians, Pepsi and Black is sewn up! The dell was the same brown glass, and no more! If it were dough, it was the same dough and the dough was fairly popular for marketing in Iran and for Iranian costumers, which made us bands and dairies free in plastics and in the form of musk. In restaurants, dough was provided with glazed pockets.
But since the beverages were made in plastic containers called "family", everything changed, slowly due to marketing in Iran regarding advertising in Iran about these beverages, "flavored" flavored beans appeared in the green glasses of the Limo flavor, and afterwards it was the turn of a huge wave of foreign beverages; from the mid-80s So much soy was imported to the Iranian market, which has lost its account! Customs statistics say that last year, nearly 90,000 tons of "drinks" worth $ 51.6 million arrived in the Iranian market, which increased by nearly 43 percent compared to the previous year (1389) for marketing in Iran. In other words, for every Iranian last year, $ 0.7 billion of foreign drink has been imported into the country. According to the latest statistics, the per capita consumption of beverages in our country is three times the global standard. But this is three times more than the global standard in Iran, with more or less foreign brands or under license for our people. Some people consider importing Iranian beverages to be a serious threat to domestic production, and some also believe that this is not a serious threat, since most of these juices are non-domestic juices! Foreign drinkers have been visiting Iranians for many years from different countries such as the United Arab Emirates, North Korea, Thailand, Singapore, Turkey, India, Germany, Japan, and in the freezer fridges for foreigners and non-Iranian beverages at prices Which are not very good for these drinks, are ready for sale out of Iranian market.
Of course, after drinking one of these juices, tell yourself what a pity you paid for a juice of 2 or 3 thousand tomans, because some of these drinks are not very tasty and most of them are packets that attract a thirsty customer. You may also find some of these foreign drinks that have Persian writings on their cans. These beverages are sometimes produced by a country like South Korea, but ordered by an Iranian company for marketing in Iran. In this way, it is clear that Iranian capitalists are more inclined to be importers than to be productive for various reasons. The price of most single drinks of these foreign brands is usually equal to one liter of Iranian drink that is enough to cater to a few. The point is that, apart from the price of these beverages, some of these foreign drinks are not labeled by the Ministry of Health, which indicates the health of a product. Some others do not have anything called the producer country! When the country of the foreign producer was asked by a supermarket seller, he replied: "The growth of the German post but I only know that it is the property of Susa.
Another supermarket man, who set his foreign drinks as his flagship in front of the entrance, believes that "the foreigner's customer is more than Iranians, despite their high prices." "The more we prefer to bring brands like Coca-Cola and Canadian décor, for brands like Zamzam and Eram, who are Iranian, are not as proud and unlike the taste ,".
So it seems that the capitalists of the beverage industry have prepared the taste of the Iranian costumers for selling one of their most harmful products, to the point where they took notice of the consumption of soft drinks out of Iranian market. Among other drinks, most of which include energy, aloe Vera, tropical juice like coconut, etc., are considered to be beverages that are not produced in Iran, or if they are produced, it seems to the Iranian consumer, because of the constant perception of " Its foreigner is better "Like foreigners are not good! In the last few years, Doughs have also been added to beverages. Dough is considered by the authorities as an indigenous drink in Iranian market, but it has still not been able to defeat a variety of "Cola", although the ascending trend of its consumption continues. Persian dough is sold in different brands and in two types of carbonated and no gas at the stores; people also welcomed the dough, but the issue is that along with many foods cannot be drank traditionally. For example, the types of fast food that these days have been considered for more people's attention are often not served with dough, but the presence of dough among beverages should be made to a good mood.
Unfortunately, in Iran, drinking juice and food is not common, as many countries use juices with food. That's why drinking juice per capita in Iran is 11 liters per year, which is one quarter of the per capita consumption of juice in Europe.