Chandelier production for marketing in Iran is one of the oldest products, and since this is a very delicate and sensitive product, it needs a lot of precision and taste, so it can be said that this industry in Iranian market is one of the successful industries and the taste of Iranian costumers for Iranian market in its expansion and promotion has been effectively vary in so many different levels.
Chandelier production requires a lot of art and skill, and it has to be considered a lot of small pieces. In another word, there are lots of subsections in this industry; however, this long-standing industry is not enjoyable and smooth these days. The widespread recession and market shrinkage have hit the chandelier and lighting industry. This product is one of the few Iranian products that supplies more than 80% of its raw materials to the domestic market out of Iranian market.
Although the expansion of the demand of different countries for Iran's manufacturing chandeliers in the past 15 years has boosted the industry, but the closure of 25% of the formal and informal workshops and chandelier construction due to marketing in Iran has been indicative of the many problems of this class in the recent years. About 200,000 skilled workers are currently working in various fields of decoration in Iranian market, selling and installation of chandeliers. Each year, some of these people go to other livelihoods due to problems facing the industry in Iranian market.
Hamid Nassiri, Chief Executive Officer of the Tehran Chandelier Manufacturers and Sellers Association, said: "Chandeliers require a number of different professions, all of which ends in the production of chandeliers," he said. Turning, bending, pressing, casting, plating, stamping and other professions in the form of this industry play significant roles out of marketing in Iran and global marketing. Previously, all of these actions were done by producers themselves, but now they do not pay wages and insurance. At present, each of these works is done individually and on daily basis, which reduces the volume of production and reduces the quality of manufactured goods out of Iranian market. Due to the poor economic conditions of the people and the lack of purchasing power, the volume of production in Iranian market has fallen down in tables, and because of the lack of liquidity of Iranian households, the chandelier is no longer a major requirement. Chandelier is a luxury item and its purchase does not have economic justification for households in any circumstances, at the present moment in addition to stagnant market saturation. Important factors by the current unsatisfactory condition are declined in housing construction and low marriage rates in Iran because this industry play a luxury role for just married people. When housing is in crisis, it is becoming more and more difficult for many industries. What kind of chandelier does it have when someone does not have a home? The rising marriage age and the hard economic conditions of the young couple discourage couples from buying furniture such as mirrors and candlesticks and decorative items.
In the domestic market, there are more Iranian stores, and about 20% to 30% of Chinese chandeliers. According to one of the vendors on the 15th of June, Italian, Czech and German products are also limited in the Iranian market. Persian items with bronze body are different with plating, but the Chinese are more iron (sold in the name of steel), but one and the same bronze and alloys are found on each other. The strength of Iranian chandeliers is very high quality and their drawbacks are a uniform design that many do not agree with. Many models and designs come from interior designers that are very diverse and beautifully designed for Iranian costumers for marketing in Iran. Meanwhile, Iranian garments supports Iranian product from three to seven years old, but foreign products, especially Chinese, have no warranties, and the first and last owner is the buyer of the compilation. The major problem of this industry is, like most manufacturing industries, the recession and the lack of support for executive machinery from the manufacturing sector.
The high cost of production increases the price of the finished product, resulting in reduced production. The monthly wage bill, the 30 percent premium, the calculation of gas and electricity with the trading rate and the import of foreign items are one of the challenges facing this rooted industry. According to available statistics, there are more than 1,000 active production units, of which 15% to 20% are shut down, and the rest with half their nominal capacities. The executive secretary also says about production and exports: In this same major Tehran have had more than 300 production active units. In total, we have between 300 and 400 excellent producers, whose products are exported to countries such as Italy and Germany, which are the cradle of the industry. Yet, there are no problems with production and sales, and it has made it harder to work. Another issue is import. Nassiri adds: Imports of chandeliers and lighting products have been banned, but chandelier pieces such as bubbles, crowns, pendants are inserted in a separate volume and loaded onto each other after entering the country out of Iranian market. Raw materials for the production of crystals, crystals, nickel, bronze, aluminum are available to a large extent within Iranian market, but as it was mentioned before, production has been decreasing every day. In the past year, one of the production units of 370 personnel has been shorten with 50 people.