Marketing in Iran magazine

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The history of traditional packaging in Iranian market / Packaging history and its variants

The history of traditional packaging in Iranian market / Packaging history and its variants

History has shown that at the beginning of human civilization there was no need for food packaging, but people went from one place to another to get food until they found shelters for themselves. In such circumstances, they had to collect food from different places and bring them to their place of residence. This requirement made the first types of packaging, such as dried squash, shells, leaves, animal skins and other natural materials, to be used for transferring water, milk, yogurt, oil or dough from animal skin. They used animal horns to transport and store food and agricultural products (still used in tropical bamboo areas for food storage).

Worldwide Medical Equipment Market Research Compared to Iranian Market Research

Worldwide Medical Equipment Market Research Compared to Iranian Market Research

Medical equipment market research; According to the announced statistics from international associations and marketing department of Iran Marketing Park, medical projects and medical research have the highest number of market researches both in terms of price and market research in Iran and around the world.
Marketing Research of the Iranian Marketing Park, has repeatedly conducted research on the medical equipment brand, saying: The term FMCG is an abbreviation of Fast Moving Consumer Good, meaning "fast-moving goods".

Wood Industry in Iranian market

Wood Industry in Iranian market

From the past, Iranian carried their interests in wooden crafts and wooden furniture. The wood industry in Iranian market makes lots of goods which can be ranked as the first five well beneficial industries in Iran and Iranian market. In this article we will have an overview about the wood industry in Iran and its role in Iranian market.
Wooden products are the last step in the wood industry, and after this stage, the products reach the final consumer in the market.

What features should an Iranian user interface have? Part 2

What features should an Iranian user interface have? Part 2

Iran is a very valuable source of historical art. Graphic designers began to study on these works and their philosophy by Understanding the Persian letters and finding out the taste and colors of Iranian customers. They started experimenting so much of it what is continued until contemporary issues, which is now the Iranian design school in the graphics of a well-known school in the world.

What features should an Iranian user interface have? Part 1

What features should an Iranian user interface have? Part 1

The design of the Graphic User Interface or the Interactive Design is a relatively new branch in design that has been of interest to designers, especially graphic designers and industrial designers. This branch of design is relatively young and is rapidly expanding along with the growth of technology in Iranian market.
The graphical user interface follows a series of standards. The most important feature that shapes these standards is the users which in this case are Iranian customers.

Steel industry in Iran and Iranian market

Steel industry in Iran and Iranian market

Today in Iranian market, steel plays an important role in the importance of industrial sectors of Iranian market, in which more than 600 industries feed on it as downstream industries. Of course, due to the presence of iron ore in Iran, as the first steel production ring, the industry has been able to gain a prominent position over the past four years in Iranian market.

Psychological concepts in Iranian market part 4

Psychological concepts in Iranian market part 4

The importance of social science is not neglected at all. We provided some of the psychological factors for marketing in Iran regarding Iranian market, Iranian costumers, Iranian needs and Iranian values for products and services. Now we are to clear some other aspects of psychological concepts in Iranian market.
10. It is important to be available and unique at the same time
If the same product that you are offering is available in the stores of Iranian market, then the buyer will definitely choose the nearest place to buy.

Psychological concepts in Iranian market  part 3

Psychological concepts in Iranian market part 3

We have argued about six psychological factors significance of marketing in Iran. As it is clear nowadays marketing is dependent on very variables which one of them is psychological factors. When we are to expand our business in Iranian market, the psychological factors need to be considered localized as well.
7. People love shopping
Some may say "people do not like to be convinced." But it's not true at all. People want to be convinced.