Management in general is confronted with many variables in Iranian market. These variables include mass communication devices, advertising messages, pricing, distribution methods, and so on.
Universities and industries are the most important and influential institutions in Iranian market. Political and cultural development, technological and economic progress of Iran’s market is strongly affected by foreign industries those have educational background.
Human being is a social being, and negotiation is the most common way of linking humans. Organizations are social systems that consist of humans. The purpose of negotiating is an agreement is for legitimate interests, and this applies to organizations.
The relationship between consumer and brand involves cognitive beliefs and affective affiliation with the brand, which ultimately affects consumer behavior toward the brand, is the most important part of marketing especially when we are talking about marketing in Iran.
Marketing theorists have different definitions of the concept of customer satisfaction. Kotler defines customer satisfaction as the rate in which the company's actual performance meets customer expectations. According to Kotler, if the company's performance meets customer expectations, the customer feels satisfied and otherwise feels dissatisfied.
One of the most important challenges for marketing managers and producers is the transfer of their own goods to Iran’s markets. Accordingly, the decision on the method of transferring goods to the place of purchase which in this case is Iranian market or consumption is one of the important and delicate decisions that the marketing managers from all around the world would face.
Many brand owners use different advertising methods to introduce themselves and their products. After a while they see that sales do not make much difference. Then it comes to the conclusion that advertising is not a good way to increase sales. But the main problem is the type of promotions they use.