According to global statistics, per capita consumption in the European Union is 200 branches annually and it is based on the statistics of the Union of flowers and plant per capita within 5 to 10 branches.
Due to the lack of suitable conditions and possibilities for export, many flowering branches in the Iranian market eliminate annually.
The cultivation and maintenance of flowers for marketing in Iran may have coincided with the beginning of agriculture. Looking at Iran's history and culture, it seems that Iranians have always had a good place in matters related to flowers: perhaps the oldest existing greenhouses in Iranian market, which are currently active, are about 75 to 70 years old. Many countries were not active in the field of planting flowers and plants, Iranian market had a good situation with good and acceptable greenhouses.
The cultivation of ornamental flowers in Iranian market has not been a well-known story in the field of greenhouse construction, but since the past, the greenhouse industry has been working on reproduction and breeding of plants for entertainment and spending leisure time. Iran is one of the natural habitats of ornamental plants such as tulips, hyacinths, lily of the valley, and some shrubs and many fruit trees, and there are documents on this subject in the world of scientific sources. But economically and exportation of flowers and plants is still not in a good place in the global market. Iranian market is among the first 15 markets in terms of favorable conditions for the production of flowers and plants. The home of many of the throats of ornamental plants that have been tried in the world in the field of production and cultivation, including bulb flowers, primchal, carnation, gladioli and lalacyclamine of Iran.
Historical significance:
The Greeks were the first nation to define certain meanings for different flowers and to use it in their private and social life, after which the indigenous people welcomed this; the people of the rest of the world accepted it more or less. In Iran, too, there are different flowers and each flower is used as a symbol for the interest in the other party, celebrations and parties, congratulations to the bride and groom, the patient's visit, congratulations, and so on.
The oldest document about the background and bouquets of the country is Dariush's mud and buds in Persepolis, which is more than 2,500 years old. This is a dramatic illustration of the interest of the Iranian people towards the flowers and presents the bouquet as a gift. The presentation of flowers in Europe, as gifts and donations, is a formal one that has spread from Iranian market to European markets, while the date of the presentation of flowers for marketing in Iran is such that it cannot be precisely found its origin. After Islam, the flowers kept their credibility.
Social significance:
According to the research, people present a behavioral pattern of politeness, respect, affection, friendship, intimacy, and excitement with different phrases when giving flowers. All of these reactions occur only in the first five seconds of flowering, which indicates a profound effect on human existence. Regardless of the emphasis of all psychologists on the psychological impact of flowers on human beings, its presence in the living space creates a very suitable platform for peace of mind. Laleh, Niloofar, Saronaz and Golmohammadi are the national goals of Iran.
Medical Importance:
Plant production potential is very high in nature. For example, it is said that 125,000 medicinal plant species are found in the world's tropical forests. The economic and commercial value of medicinal herbs is extremely high. At present, 25% of the existing drugs are herbal sources, and 12% of the drugs are made from microbial sources. The potential for the production of herbal medicines is very high in nature. Medicinal plants are widely used in various fields of medicine, industry, agriculture, food, etc. In the medical field, many researchers are hoping for healing power for a variety of cancers based on medicinal herbs.
Export status (Flower):
More than 73% of the world's flour exports in the countries are Germany 22%, the United States 15%, France 10%, England 10%, the Netherlands 9%, Japan 6%, Italy and Switzerland each 5% supply and consumption or part thereof as exports. However, the number of countries involved in global exports does not exceed its fingers. The United States alone supplies more than $ 7 billion annually to exports, and exports through seed and flower bulbs, providing technical and advisory services related to the cultivation of flowers and ornamental plants and gardening equipment reach hundreds of millions of dollars a year.
Iranian markets situation
Currently, Iranian market is the world's 17th producer of flowers and plants, but it has ranked one seventh of export markets, despite of the high quality of produced flowers but of its high price on the global market.
Mazandaran province is also the country's first producer of floriculture plants, which its products are exported to the Caspian littoral states. Of course, experts believe that Iranian market has the ability to export at least $ 300-500 million of ornamental flowers (cut flowers and potted flowers), trees and shrubs annually. It should be borne in mind that the price of every 30 to 40 branches of the rose is equivalent to the price of one barrel of oil. Last year, Iran's largest customers were buying flowers from Iraq, Azerbaijan, Ukraine, Moldova, Belarus, Georgia, Armenia, Tajikistan, Kyrgyzstan, Uzbekistan, Turkmenistan, Kazakhstan and Russia. Customers, some of them, such as Georgia, Russia and Belarus, are actually the place of transit of Iranian flowers to other countries and Iranian flowers after their arrival in these countries come in new packaging and new names. They are issued by these countries. Most of the flowers that are exported from Iranian market include Glail, Rose, Carnation, Davoudi, Maryam, Anthurium, Tulipa, Narcissus, Susan, Marguerite, Bird Beheshti, Gerbera and Alstromeria.